Where business strategy meets human psychology
I help leaders and teams think clearly, work smarter, and perform better – without losing sight of what makes them human
Think Clearly
Work Smarter
Perform Better
The Real Challenge with Business Today
You’ve tried the strategies. Implemented the systems. Followed the best practices.
But sustainable performance isn’t just about processes—it’s about people. How they think. How they work together. What motivates them. Where they struggle and where they shine.
The gap between what organizations need and what people can sustainably deliver isn’t a strategy problem. It’s a human one.
A Different Approach
For 25+ years, I’ve worked in the trenches of business—from sales floors to territory management to leadership roles in industrial and MRO sectors. I’ve experienced firsthand what it takes to meet quotas, navigate difficult conversations, and lead teams through real pressure.
For the past 8 years, I’ve coached business owners and leaders, helping them improve their processes and performance. And now, I’m pursuing an Honours degree in Applied Psychology to deepen what I’ve learned through experience with evidence-based insight.
What I bring isn’t theoretical. It’s practical psychology applied to real business challenges—with gratitude for the complexity of human performance and grace for the reality that sustainable results take time.
Here’s How We’ll Do It Together:
Leadership Development
Help individual leaders understand their natural patterns, develop critical thinking capabilities, and lead with authenticity and effectiveness.
Team Performance
Transform how teams communicate, collaborate, and execute through personality assessments, strategic thinking training, and practical performance optimization.
Organizational Culture
Build cultures that honor both business objectives and human needs—where performance and wellbeing aren’t competing priorities.
Imagine This for Your Business…
Teams that think clearly and act decisively
Your people understand how to think critically, not just what to do – reducing rework, confusion, and burnout while improving results across the board.
Leaders who inspire trust and alignment.
Using data backed psychology-informed insights, leaders communicate with greater clarity, adapt. to different personalities, and make decisions that motivate rather than divide.
A culture built on critical thinking and human connection
With shared language, assessment-backed self-awareness, and intentional strategy, your organization becomes more agile, innovative, and sustainably high-performing.
Why Choose Dorothy Villeneuve Coaching?
Grounded in Science, Shaped by Experience
I’m a certified PrinciplesYou & Us Partner, bringing personality and team assessments grounded in psychological research. I’m also certified in critical thinking and coaching, with methodologies refined through years of real-world application.
But credentials aren’t why I do this work.
I do it because I’ve seen what happens when organizations treat performance as purely mechanical—and I’ve witnessed the transformation when they recognize it as fundamentally human.
Here’s Why My Clients Trust Me:
Twice Certified Coach and Marketing Expert:
I’m a twice certified coach—through the International Coaching Federation (ICF) and as a Certified Nurture to Convert Business Coach—which means I bring world-class coaching standards and business-building strategies to our work. I’m also a certified marketing consultant with Growthworks and a certified Red Team Facilitator, specializing in applied critical thinking. Additionally, I’m a PrinciplesYou Certified Coach, helping leaders and entrepreneurs enhance self-awareness, leadership development, and personal growth.
I’m In the Trenches with You:
You Get My Undivided Attention:
I ONLY work with a maximum of 5 one-on-one clients at a time. This means you receive my full focus and personalized attention. I turn down more clients than I say yes to, so you can be assured that when we work together, your business is one of my top priorities.
Here’s What You’ll Get When We Work Together
Weekly Coaching Calls:
We’ll meet every week to strategize, troubleshoot, and ensure you’re moving forward with confidence.
Unlimited WhatsApp Access:
Pre-Recorded Resources & Templates:
Access a library of templates, tools, and resources to help you implement proven strategies faster.
Unmatched Support:
Success Stories: See the Results for Yourself
Here’s what folks say about working with me:
“Before working with Dorothy, I struggled with focus and wasn’t getting consistent clients or income. Dorothy helped me create a clear signature offer, refine my opt-in and nurture emails, and develop a high-converting sales page. Now, I have a blueprint to generate consistent clients and income. After years of trying other programs, I gained more clarity in three months with Dorothy than ever before.”
“Dorothy’s coaching unlocked a new level of clarity and direction for me, guiding me to design a life and business rooted in what truly lights me up. With her expertise, I’ve honed in on impactful, high-ticket offers that resonate with my purpose and bring real value to clients. Her intuitive approach and unwavering support have been instrumental in building the resilience and confidence to live and lead authentically. My revenue has increased by 93% in 7 months!”
Dr. De Bruin gained clarity, impactful content, and the tools to launch her app and business with confidence.
Dr. Liz went from struggling to see results with other coaches to booking consistent sales calls and closing deals. Dorothy helped her create a system tailored to her needs, craft effective sales conversations, and implement upsells that delivered real results.
Shandi quickly created her sales page clearly and easily, thanks to Dorothy’s expert guidance. She increased her prices and started working with highly qualified clients.
Check out more success stories from the online coaches, course creators, and experts I’ve worked with.
Ready to have a different conversation about lasting success?
Book a complimentary Aligned Performance Call Today—Walk Away with 1-3 Actionable Insights to Enhance Performance.
Stop relying on guesswork and scattered tactics. In this free call, we’ll identify 1–3 actionable insights to help you confidently approach your leadership role and team dynamics.
FAQ’s
What types of businesses do you work with?
I work with leaders and teams looking to improve performance while prioritizing. the human element of a quality team.
What’s included in your services?
I work as a consultant and coach who offers 1:1 packages, workshops, and consulting services. My services are tailored to your needs.
How do you help with culture?
I utilize PrinciplesYou and Us as well as their Culture tool to help get clarity and data backed insights on how you and your team are working together. We strategize with the results to address your top priorities and align them with performance and lasting success.
Your Business Deserves Consistent, Scalable Growth
Let’s spend 30-minutes focused on what’s really getting in the way of quality performance – for yourself, your team, or your organization. Walk away with clarity on what to next so that you can move forward with alignment.
Ready to Get Started?
In this free call, we’ll identify 1–3 actionable insights you can implement right away to start seeing improved performance.