How to Create and Sell a 4 Figure Offer with a Tiny Email List

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How to Create and Sell a 4 Figure Offer with a Tiny Email List

Episode 30 Show Notes:

Having a large email list is one of the most common misconceptions for business owners when it comes to selling high-ticket offers.

Yes, your list size absolutely does matter. But it doesn’t have to be “huge” before you make a profit.

All you need is a relatively small audience, your unique expertise, and some good copywriting skills to communicate your awesome offer.

Listen in as I reveal the top three must-haves for selling before you have a large audience. I’m also going to be brutally honest with you and share the four things I now do very differently to ensure I don’t make the same mistakes I did when I still had a small audience.


In this episode, we talk about…

  • [02:03] Common myths around email lists and social media followings.
  • [04:14] Must-have #1: Confidence.
  • [07:00] Must-have #2: Strong relationships.
  • [10:14] My simple social media CRM to organize and track all my online activity.
  • [13:11] Must-have #3: Crystal-clear clarity on the exact needs of my ideal client.
  • [18:01] Mistake #1: Not having a crystal-clear roadmap and outcome for my clients.
  • [20:22] Mistake #2: Believing that “if you build it, they will come.”
  • [24:39] Mistake #3: Offering an outcome missing “specific” and “measurable” results.
  • [26:17] Mistake #4: Believing I needed a “giant” launch.
  • [28:08] A recap of the three must-haves and my four mistakes.


Resources Mentioned in Today’s Episode:


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Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching


Dorothy Villeneuve, ACC

Sales + marketing consultant

I’ve taken my 22 years of successful sales experience and combined it with my passion for coaching to help online women entrepreneurs create unshakeable sales confidence so that they attract dream clients to their high-ticket offers without all the overwhelm! 

Dorothy Villeneuve

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