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How to Create and Sell a 4 Figure Offer with a Tiny Email List

Episode 30 Show Notes:

I’m here to tell you the exact steps I took to sell a 4 figure offer with a tiny email list (actually multiples of the same offer, but you get my jist!) Holding nothing back on this episode. 

In order to sell a 4 figure offer with a tiny list you’ve probably been told it’s impossible or that you have so much work to do, but I believe in sales and momentum before scale…how about you?

Having a large email list is one of the most common misconceptions for business owners when it comes to selling high-ticket offers.

Yes, your list size absolutely does matter. But it doesn’t have to be “huge” before you make a profit. I’ll teach you exactly how to sell a 4 figure offer with a tiny email list!

All you need is a relatively small audience, your unique expertise, and some good copywriting skills to communicate your awesome offer.

Listen in as I reveal the top three must-haves for how to sell a 4 figure offer before you have a large audience. I’m also going to be brutally honest with you and share the four things I now do very differently to ensure I don’t make the same mistakes I did when I still had a small audience.

In this episode, we talk about…

  • [02:03] Common myths around email lists and social media followings.
  • [04:14] Must-have #1: Confidence.
  • [07:00] Must-have #2: Strong relationships.
  • [10:14] My simple social media CRM to organize and track all my online activity.
  • [13:11] Must-have #3: Crystal-clear clarity on the exact needs of my ideal client.
  • [18:01] Mistake #1: Not having a crystal-clear roadmap and outcome for my clients.
  • [20:22] Mistake #2: Believing that “if you build it, they will come.”
  • [24:39] Mistake #3: Offering an outcome missing “specific” and “measurable” results.
  • [26:17] Mistake #4: Believing I needed a “giant” launch.
  • [28:08] A recap of the three must-haves and my four mistakes.

Resources Mentioned in Today’s Episode:

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Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching


Dorothy Villeneuve, ACC

Sales + marketing consultant

I’ve taken my 24 years of successful sales experience and combined it with my passion for coaching to help online women entrepreneurs zero in on their unique brilliance zone, simplify and increase their sales and finally get all those fancy funnels and copywriting done, even if they dread tech and feel scattered. 

Dorothy Villeneuve

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How to Create and Sell a 4 Figure Offer with a Tiny Email List

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Dorothy Villeneuve, ACC