Why ALL your clients lie to you + Seth Godin isn’t wrong

Written byDorothy Villeneuve

April 16, 2021

Ever heard one of these gems? 

  • I’m not ready right now
  • I’ll think about it
  • I’ll have to ask my partner
  • I just don’t have the budget right now

 Ever used one yourself? Guilty as charged! Uncomfortable truth bomb time – They are all lies we tell ourselves to get people OFF our backs. The truth is we likely didn’t believe it when WE said it and NEITHER does your client.

Your clients lie to you all the time, not to be a-holes, they do it because it’s normal human behaviour! 

They say these things to be nice.

They say them to hide behind the real fear.

They say it because the default is to say something easy and palatable rather than making a scary decision to prioritize themselves and their success. And that’s OKAY! …but you need to be the coach you know you are and call bullshit (in a loving way) when you see it. Knowing when and how to do this is tough, but it’s a learned skill and it’s important AF. Sales coaching isn’t just about ‘making sales,’ (because I’m pretty sure you can do that!) it’s about being able to hear the unspoken words in between the spoken words! Because that’s how you identify the difference between a true objection and a client who is ready to invest. Because if you push someone who isn’t interested in investing and IS telling the truth, it gets sticky fast and you need a whole other suite of skills to handle that with class. Now, over to that other part of the title… yeah, Seth Godin has a nice little book called All Marketers Are Liars…and it’s also true. You are lying to yourself thinking the hamster wheel you’re on is going to get better and I’m sorry, but it won’t. Without the right sales and marketing skills, the hamster wheel gets bigger and faster. It sucks more. Just don’t be the fool who falls for the client lies, be the courageous coach who digs into those lies and makes sure that they’re serving at the highest level. Because anything else is a disservice to both parties. I’m curious, what lies have you told lately?

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