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Why They Didn't Buy - Solutions for Increasing Your Launch Success

Episode 39 Show Notes:

Launching our very first offer is always incredibly exciting… until were actually faced with the huge amount of work needed to make that launch successful.

Most budding business owners dont know which metrics to measure their launch by, and their expectations often far exceed reality. Thats the reason why, unfortunately, so many launches crash and burn.

Does this sound like you? If so, do you know how to skillfully dissect and diagnose what went wrong in order to discover the keys to winning the next time around?

Dorothy sheds light on why prospects dont buy. She explains how to analyze and repair a lackluster launch so that your next round is much more successful.

If youve never launched before or, worse, youve launched to the sound of crickets, this episode is for you. Tune in and gain valuable insights into what works in the online sales and marketing world so that you can have your best launch yet!

Key Topics:

  • Getting the numbers right (5:10)
  • Audience size versus engagement rate (7:54)
  • Optimizing your content strategy (11:20)
  • Getting your messaging right (12:51)
  • Showing the right proof (15:00)
  • Priming your audience with pre-launch content (16:32)
  • Time and volume (19:05)
  • Maintaining your enthusiasm (22:08)
  • Determining the right volume of content you need (24:12)
  • Looking at your launch as an event (27:09)
  • Collecting and analyzing your post-launch data to make your next launch even better (29:02)



Connect with Dorothy:

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Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching


Dorothy Villeneuve, ACC

Sales + marketing consultant

I’ve taken my 24 years of successful sales experience and combined it with my passion for coaching to help online women entrepreneurs zero in on their unique brilliance zone, simplify and increase their sales and finally get all those fancy funnels and copywriting done, even if they dread tech and feel scattered. 

Dorothy Villeneuve

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Dorothy Villeneuve, ACC